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AI for Marketing Research Updates
We are studying papers and running experiments in AI in marketing, and we are sharing what we have learned here. By following this trail, we hope to create meaningful tools for marketers.
Focus Areas -
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Reinforcement Learning - Self-learning AI agents that receive feedback from the real world and continuously improve.
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Novelty in AI-generated content - Exploring how to move beyond summarisation and generate meaningful, novel content with large language models.
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Sharing human experience with an AI agent - Exploring how marketer can create their alter-ego agent.
Expect:
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Summaries of papers we are studying
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Thoughts on adopting marketing to AI
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Methods to create better content
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Reinforcement Learning experiments and results (both successes and failures)
Don't Expect:
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Regular updates: We’re focused on hands-on experimentation, so updates will be occasional, only when we have something valuable to share.
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Fomo content (prompts you can't miss): We are on a long-term mission and respect your time (and ours!)
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